Entrepreneurship 3: Growth Strategies

Earners of this badge have a comprehensive understanding of the essential elements of successful scaling, including demand generation, customer acquisition, adoption, diffusion and forecasting demand. They have learned how to market effectively using best practices of digital marketing, social media, PR, SEO, and pricing. They know well the nuts and bolts of building a sales process, partnerships and supply relationships, and the crucial components of attracting, developing and retaining talent.