Managing the Global Firm

In Managing the Global Firm, world-renowned professor of management Mauro Guillén will teach you how and when to pursue these opportunities so that you can maximize profits and growth. You’ll be introduced to new decision and business models, products, and services, and learn how to use them within your organization. You’ll explore new international markets and how they evolve, and learn how to create a global structure and strategy to take advantage of these new global markets and envision the multinational firms of the future.