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Wharton Online

Managing the Value of Customer Relationships

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Alfonso

Did you know your best opportunities for growth might not only be from new products or services? Instead, they could be found by focusing on your current top customers — and finding new ones with similar behavioral tendencies. Managing the Value of Customer Relationships was created to help you determine your most valuable customers and maximize their value. Created by Pete Fader, a renowned analytics thought leader and co-founder of Zodiac, this course will transform how you create and implement customer-centric strategies for your business. You’ll also learn how to equip your product development processes to better meet your most valuable customers’ needs.

Skills / Knowledge

  • Customer Centricity
  • Managing Customers
  • Customer Equity
  • Customer Acquisition
  • Customer Lifetime Value

Issued on

April 2, 2024

Expires on

Does not expire
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0 0 2 2 4 4 6 6 8 8 10 10 Percentage DIRECTOR, MARKETING STRATEGY DIRECTOR, MARKETING STRATEGY MANAGER, MARKETING STRATEGY MANAGER, MARKETING STRATEGY MARKETING STRATEGY COORDINATOR MARKETING STRATEGY COORDINATOR
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  • DIRECTOR, MARKETING STRATEGY
  • MANAGER, MARKETING STRATEGY
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0 0 100 100 200 200 300 300 400 400 500 500 600 600 Jobs Accenture Accenture Amazon Amazon Pickle Jam and Salsa Kitchen Pickle Jam and Salsa Kitchen Oracle Oracle Bank of America Bank of America
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  • Accenture
  • Amazon
  • Pickle Jam and Salsa Kitchen
  • Oracle
  • Bank of America