Managing in the Global Digital Economy

Managing in the Global Digital Economy will help you understand digital platforms and their network effects at the local, national and global levels. Mauro Guillén, Dr. Felix Zandman Professor Emeritus of Management, uses real-world examples to illustrate how you can take advantage of new technology and adopt competitive omnichannel strategies for your business. You’ll also learn about international expansion considerations and the impact of regulations. By the end of the global digital marketing course, you’ll have a sharper sense of digital innovation and be able to approach global management from a more informed, digitally-savvy point of view.