Digital Leadership Certificate Program

Learn how to make lasting change within your workplace by studying topics such as digital retail strategies, applications of AI in business, and the implications of a growing digital economy.

Managing in the Global Digital Economy will help you understand digital platforms and their network effects at the local, national and global levels. Mauro Guillén, Dr. Felix Zandman Professor Emeritus of Management, uses real-world examples to illustrate how you can take advantage of new technology and adopt competitive omnichannel strategies for your business. You’ll also learn about international expansion considerations and the impact of regulations. By the end of the global digital marketing course, you’ll have a sharper sense of digital innovation and be able to approach global management from a more informed, digitally-savvy point of view.

The main objective of Leadership in the Age of Digital Disruption is to provide learners with a framework that they can use to create a competitive strategy to survive and thrive in today’s — and tomorrow’s — marketplace. The lessons taught in this 4-week certificate course can be applied to a myriad of industries and shifting markets. Taught by internationally-recognized retail expert and scholar, Barbara Kahn, this management certificate is designed to help you achieve your business goals. Discover the Kahn Retailing Success Matrix and the secrets behind the success of retailers like Amazon and Walmart. Learn how successful brands have differentiated themselves by creating an exceptional customer experience. Most importantly, learn how you can leverage your leadership advantage to gain a competitive edge in the business world in response to digital disruption in the retail industry.

During the course, you’ll cover how to overcome roadblocks to change with a method known as the REDUCE framework. It’s natural for people to push back against change, but by taking steps to address their concerns, you can convince them to embrace new ideas. Participants learn how to: Improve persuasion skills Ease change’s uncertainty by demonstrating its value Communicate the negative effects of inaction Access the amount of evidence, time, and resources a change will require Enact change management strategies within their organizations

In the artificial intelligence course, you’ll learn the fundamentals of Big Data, Artificial Intelligence, and Machine Learning, and how to deploy these technologies to support your organization’s strategy. Professor Kartik Hosanagar of the Wharton School has designed this course to help you gain a better understanding of AI and Machine Learning, using real-life examples. You’ll learn about the different types and methods of Machine Learning, and how businesses have applied Machine Learning successfully. You’ll also cover the ethics and risks of AI in business management, and how to design governance frameworks for proper implementation. By the end of this course, you’ll have a foundational understanding of artificial intelligence in business and be able to incorporate these technologies into your business strategy.

Learn how to make lasting change within your workplace by studying topics such as digital retail strategies, applications of AI in business, and the implications of a growing digital economy.

The main objective of Leadership in the Age of Digital Disruption is to provide learners with a framework that they can use to create a competitive strategy to survive and thrive in today’s — and tomorrow’s — marketplace. The lessons taught in this 4-week certificate course can be applied to a myriad of industries and shifting markets. Taught by internationally-recognized retail expert and scholar, Barbara Kahn, this management certificate is designed to help you achieve your business goals. Discover the Kahn Retailing Success Matrix and the secrets behind the success of retailers like Amazon and Walmart. Learn how successful brands have differentiated themselves by creating an exceptional customer experience. Most importantly, learn how you can leverage your leadership advantage to gain a competitive edge in the business world in response to digital disruption in the retail industry.

Managing in the Global Digital Economy will help you understand digital platforms and their network effects at the local, national and global levels. Mauro Guillén, Dr. Felix Zandman Professor Emeritus of Management, uses real-world examples to illustrate how you can take advantage of new technology and adopt competitive omnichannel strategies for your business. You’ll also learn about international expansion considerations and the impact of regulations. By the end of the global digital marketing course, you’ll have a sharper sense of digital innovation and be able to approach global management from a more informed, digitally-savvy point of view.

During the course, you’ll cover how to overcome roadblocks to change with a method known as the REDUCE framework. It’s natural for people to push back against change, but by taking steps to address their concerns, you can convince them to embrace new ideas. Participants learn how to: Improve persuasion skills Ease change’s uncertainty by demonstrating its value Communicate the negative effects of inaction Access the amount of evidence, time, and resources a change will require Enact change management strategies within their organizations

In the artificial intelligence course, you’ll learn the fundamentals of Big Data, Artificial Intelligence, and Machine Learning, and how to deploy these technologies to support your organization’s strategy. Professor Kartik Hosanagar of the Wharton School has designed this course to help you gain a better understanding of AI and Machine Learning, using real-life examples. You’ll learn about the different types and methods of Machine Learning, and how businesses have applied Machine Learning successfully. You’ll also cover the ethics and risks of AI in business management, and how to design governance frameworks for proper implementation. By the end of this course, you’ll have a foundational understanding of artificial intelligence in business and be able to incorporate these technologies into your business strategy.